FFE Magazine

2014 World Cup Fashion: vibrant Shoes


If you are following the World Cup games in Brazil, you might have already noticed the vibrant orange, yellow, blue and pink shoes that are popping out from the green field and worn by the likes of Lionel Messi and Cristiano Ronaldo.


Adidas, Nike and Puma are styling 27 out of the 32 national teams vying for the World Cup this year. In the age of social media, the three footwear giants are also competing for attention with high-tech and vibrant football boots that claim better athletic performance.


Here are some of the most attractive boots and kits making a debut in World Cup spotlight:


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Puma’s Tricks


Italian Mario Balotelli’s mismatched shoes are intentional. The left blue and right pink pair of shoes comes from German shoemaker Puma’s evoPOWER Tricks line, which pays homage to both the male and female genders in the world of sports.


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Balotelli wears Puma


The feminine ‘beetroot purple’ has been inspired by the Brazilian ‘Queen of Orchids’ called Cattleya labiata while the masculine ‘bluebird’ has been inspired by the landscape of South America.


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Adidas’ Battlepack

Football’s highest paid player Argentinian Lionel Messi is leading the charge in wearing World Cup longtime sponsor Adidas’ boot line called Battlepack. The line comes in five designs, all bearing the trademark ‘disruptive’ black and white print that drew inspiration from the paving pattern of Rio de Janeiro’s famous Copacabana beach.


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Messi wears Adidas


Motifs in tribal war paint from different cultures around the world also give the boots their battle-ready look. One of the designs, the Adizero f50 Messi featuring the pale blue of Argentina’s flag, was especially made for Messi.


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Nike’s Magista and Mercurial Vapor X


Nike’s yellow and orange Magista line and its Mercurial Vapor X are worn by football superstars like Cristiano Ronaldo in the World Cup. Magista is the American company’s special World Cup boot that takes inspiration from the honeycomb. Meanwhile, Mercurial Vapor X is the 10th Mercurial design released from the line popularised by Ronaldo and Brazil’s rising star Neymar.


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Ronaldo wears Nike



Which of the 2014 World Cup football boots do you like most? Share your thoughts below.






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