FFE Magazine

Baguettes beat burgers in France

by FFE EU News Staff


 American fast food chains Burger King and McDonald’s may have been keeping French foodies buzzing. But they aren’t about to take over the land of baguettes.


According to a survey by France’s Huffington Post on Tuesday, the French ranked bakery-pâtisserie chain Paul as the most popular fast food chain in the country. Another local joint, Brioche Dorée, came in second. Paul beat McDonald’s at 7th place, Subway at 9th and Burger King at 16th despite the hype these American fast food chain restaurants have created in the past year. Burger King is mulling opening 400 more stores in France, and McDonald’s is currently servicing 2 million French people in their 1,200 restaurants in the country.


Paul’s ‘light “French-style” meals’ triumphed among French taste buds, and its popularity is spreading in the global scale with outlets in 20 other countries. But as France anticipates the growing number of American fast food restaurants, will the French people’s appetite change? Only time can tell. But as of now, the French are certainly in love with fast food.




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