FFE Magazine

Britain's Three abolishes roaming charges

The mobile network giant Three has announced that it has abolished roaming charges for British customers travelling to the Republic of Ireland, Italy, Austria, Sweden, Denmark, Australia and Hong Kong.

Three is the first network to abolish roaming charges, albeit in selected countries, after the European authorities’ bid to clamp down on roaming charges.

However, customers on a pay monthly contract are the only ones who can use their allowances of free minutes, texts and data with no extra charges while abroad. Those on unlimited plans are subject to some restrictions.

Thomas Malleschitz, marketing director at Three, said that the abolition allows customers to get more value for their minutes, texts and data while abroad by “removing the fear associated with staying in touch while travelling.”

Matthew Howett, a senior analyst at consultancy firm Ovum, said that Three’s case is interesting because it also applies to countries outside of European Union. He added “reducing roaming charges outside of that bloc will be welcomed by many, since prices have remained stubbornly high in some countries.”

 

Analysts said that other mobile networks may follow Three’s lead, especially those who already have a presence in other countries.

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