Crisis not stopping French Christmas market Boom
by FFE EU News staff
Though France is experiencing a crisis, a report revealed that Christmas markets are expecting a boost in visitors and profits in the coming weeks.
According to the British Centre for Retail Research (CRR) and the French website Bons de Reduction, marchés de Nöel or (Christmas markets) are expecting a record 26.8 million visitors spending a collective €396m this season, boosting market profits for 2013. This is seen as welcome news since average household spending in France has dipped for the first time in 3 years at €531.
Strasbourg’s famous marché de Nöel alone is expecting two million tourists who will each spend an average of €67. Smaller markets expect their visitors to spend €10 each. However, as a boost in profits is projected, some vendors are also raising stall rents. In Strasbourg, an 8m² stall will be around €1,400 while Champs Elysées vendors are looking at a €10,000-20,000 price tag.
Marchés de Nöel used to be seen only in the northern regions of France and dates back to the 16th century. Today, these markets are also making their marks as far south as Bordeaux and Nice. They are usually up starting the last week of November to New Years’ Eve.
In Europe, France ranks second to Germany in the most number of Christmas markets. This year, around 37 official markets selling crafts and produce is expected to be set up.