FFE Magazine

Danish supermarket in hot water over fake Ralph Lauren Shirts

by FFE EU News Staff

 

Danish supermarket in hot water over fake Ralph Lauren Shirts

 

Being fashionable can be expensive. Just take it from a supermarket in Denmark which is being forced to pay 200,000 kroner (around 27000 Euro) for committing a fashion no-no.

 

Popular supermarket corporation Dansk Supermarked, which owns the chain stores Føtex, Netto, Bilka and Salling, has just been ordered by the Maritime and Commercial High Court on Friday to pay 200,000 kroner in compensation to fashion brand Ralph Lauren for selling fake shirts.

 

Dansk Supermarked was found to have sold 2,500 Ralph Lauren shirts that were of poor quality. The court said that the supermarket should have known they were selling fake goods. Meanwhile, the supermarket said they purchased the shirts from a third-party website.

 

The ruling read ‘The court finds that Dansk Supermarked, as a professional purchasing agent, should have carried out a quality control to ensure that the products carrying the Ralph Lauren logo that [the supermarkets] put on sale in their stores were original products.’

Aside from the compensation, the high court placed a temporary ban on the importation and sale of products that carry the Ralph Lauren logo.

 

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