FFE Magazine

Dunkin Donuts Coming to Belgium and Denmark

25 apr 14 belgium dunkin

 

Here’s some good news to Filipinos living in Belgium and Denmark. Dunkin Donuts is coming to both countries.

The American donut and coffee chain has announced that it is accepting franchises from Belgium. It plans to open a number of branches across the country starting with Brussels and targets to open 20 to 25 shops in the coming years.

 

In Denmark, vice president of international development at Dunkin’ Brands, Jeremy Vitaro, told Jyllands-Posten that “Denmark is a great possibility for the brand Dunkin’ Donuts,” “We believe that our offer of high quality food and drinks, served fast and in cosy surroundings has a big market potential in Denmark.” And he admitted that it is part of their strategy to conquer the European market.

Like in Belgium Dunkin’ Donuts is planning to open 20-25 shops in Copenhagen and other larger towns around Denmark.

The Donut chain has more than 33,000 branches in 11 countries.

 

The company plans to expand its presence in Europe since at the moment Dunkin can only be found in three countries in the region namely, Germany, Spain and Bulgaria.

 

 

First Dunkin Donut shop in the Philippines

First Dunkin Donut shop in the Philippines

 

25 apr 14 belgium dunkin 3

A regular Dunkin shop in the Philippines

 

Dunkin Donuts together with Kentucky Fried Chicken and Mc Donalds are just some of the brands we remember from home. In the Philippines Dunkin Donuts opened its first shop in 1981 at the former Quad Car Park Makati, and now it has over 500 outlets around the country. For those of you who grew up in the Philippines Dunkin was definitely part of your growing up snacks.

 

Though some Belgians and Danes, especially for the Danes who are used to their internationally famous  Wienerbrød or more popularly know as Danish pastry, may not be so excited about the prospects of having an American donut shop, it is something most of our kababayans would definitely welcome.

 

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