Would you eat an energy bar made from Insects?
Iceland’s cuisine is set apart from the rest of its Western European brothers because of the Icelanders’ penchant for dried fish, which is normally labelled as cat food by many Europeans. Dried fish as we all know is a staple food in Asian countries. Now, there is a new emerging addition to the Icelandic fodder that is close to some Asian countries. Energy bar from insects. Insects are eaten in some, though not all, Asian countries.
Two young entrepreneurs from Iceland, Búi Bjarmar Aðalsteinsson and Stefán Atli Thoroddsen, have started their own business, making energy bars made from insects which are a not so known source of protein and other nutrients.
Búi first got the idea when reading a U.N. report from 2013, which suggested that people (especially from western culture) should start eating more insects in their diets. According to the report, it is necessary for us to start finding more sustainable sources of food than we have been producing. Insects do not only fit the description of being a sustainable source of food but apparently insects are also extremely nutritious.
Early this year the duo formed BSF Productions, a company focused on making insect infused food products. Their first products will be energy bars, featuring ground down crickets as the protein source, named Crowbar.
When asked about how the company would go around convincing people to eat their products Stefán replied: “because most people are not used to eating insects they have to be courageous to take the first bite but after that, they will realize that the energy bar tastes great and there is nothing to be afraid of. The cricket flour has a neutral, nutty flavour but mixed with other ingredients like almonds, coconut and cacao you can’t really taste a lot of crickets”.
Talking about the nutritional benefits of eating insects, he adds that: “Cricket-flour is naturally 70% protein. It’s twice as rich in proteins as beef, almost as high in calcium as milk is and low fat. It also has essential B12 vitamins and omega-3, so when you start thinking about it, crickets are a superfood in itself”.
According to the makers of the new energy snack the insect “superfood” breaks down into amino acids that the body needs, and is also rich in calcium and vitamins. Crowbars “provide a realistic, sustainable choice of excellent nutrition in your pocket, whether you’re taking a two-minute break from a challenging hike or need a boost between work meetings,” the pair underscores.
“We have chefs ready to help us make the best energy bar we can. When we have perfected our recipe we will go on to the next level and start to market our product,” explains Stefán.
So as it is now we just need to wait and see if the taste would be tolerable or delicious enough for us to snack up on a bar or two.
They have presented their prototype bars at food tasting events in the capital Reykjavik, and hope to go into full production later this year.
The new energy bar is projected to be out in the market this Autumn.
So, after a heavy and hard workout, would you sink your teeth into and chomp on these new energy bars? Share your thoughts at the comment box below.