FFE Magazine

EU countries top global ‘soft-power’ List

by FFE EU News staff


Global affairs and lifestyle magazine Monocle has just released its 4th Soft Power Survey ranking countries in terms of their ability to influence the world through their national branding.


The Soft Power Survey ranks countries in terms of the following:

  • Cuisine
  • Culture
  • Sports
  • Design
  • Diplomacy


Here are the countries that have made it to the top spots in the 2013 Soft Power Survey:

  1. Germany
  2. Britain
  3. United States
  4. France
  5. Japan
  6. Sweden
  7. Australia
  8. Switzerland
  9. Canada
  10. Italy


For the first since the survey began, Italy claimed a spot in the top 10 because of its emerging art and food culture that rivals the world’s best. Switzerland has been given the 8th spot because of their substantial contributions to global diplomacy.


Sweden is the only Scandinavian country to break into the top 10. The country beat others on the ‘boring stuff’ such as good governance, education, gender equality and migration. The magazine added that when it comes to asylum, Sweden ‘shames its European neighbours’, referring to the country’s liberal attitude towards migration.


France claimed the 4th spot because of its art and luxury retail market. Britain is at second because of their world-class museums, art galleries, sporting events and because of the activities of the education and culture organisation the British Council. Britain was bumped from the top spot because of BBC.


Meanwhile, Germany claimed the top spot thanks to the balanced political steering of its stern leader Angela Merkel. Increasing use of diplomacy, better economic measures and improved use of cultural tools all helped Germany become the world’s soft superpower for this year.



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