FFE Magazine

Facebook autoplay ads soon to hit News Feeds

by FFE Tech News Staff




Facebook announced on Tuesday that they will soon be testing autoplay video ads in a number of users’ News Feeds. This test period anticipates the larger rollout of video ads in the network.


Facebook explained what users should expect about the ads. For example, sounds will only play if a user taps on the video, the ads will automatically play as users scroll down their News Feed and all of Facebook’s 1 billion users will see the ads. In tablets and phones, only those videos downloaded while the gadget is connected with WiFi will play. Video ads will not affect the user’s data plan.


During this week’s ‘initial, limited test’, only ‘a small number of people will see’ the first Facebook autoplay ad: a trailer for the movie ‘Divergent.’


Facebook is introducing the new feature slowly as they are expecting backlash from the public. Facebook CEO Mark Zuckerberg reportedly delayed the launching of the ads back in July ‘to make sure Facebook’s user experience won’t be tainted.’


Not everyone may be bogged by the limited test, but everyone should expect a bigger rollout in the future. In fact, Facebook, Twitter and Instagram are already looking to tap into the next advertising market, TV ads, by embedding videos into the feeds of their users.





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