French town wants their Big Macs right Now
You can’t keep the French people from what they love. For a particular town in northern France, that’s American fast food giant McDonald’s.
The townspeople of Saint-Pol-sur-Ternoise staged a rare protest demanding their local officials to change their decision and continue the construction of a McDonald’s outlet at the edge of town. Construction of the outlet was suspended by authorities who said it did not follow zoning regulations.
Angry and hungry townspeople suspected red tape.
Aside from finally having their own place to get Big Macs, the 300 protesters were expecting that the new outlet will produce around 30 badly-needed jobs. A Facebook campaign championing their cause already garnered 4,000 likes.
There has been no action taken by local officials yet, who insist that the site of the McDonald’s was intended for industrial and not commercial purposes.
American fast food outlets have been gaining traction in France. In a study last year, the traditional baguettes came out on top of burgers, but another study predicts that burgers will soon outstrip baguettes in terms of sandwich sales.
At present, France comes second to America in biggest number of Big Macs consumed. According to marketing and consulting firm Gira Conseil, nearly 50% of sandwiches sold last year in France were hamburgers.