FFE Magazine

Instagram dives into free private messaging Service

by FFE News Staff


Instagram has just announced their new service that allows users to send text, videos and photo messages privately: Instagram Direct. iOS and Android users can avail of this service starting today.


Company CEO Kevin Systrom said that the third dimension of Instagram, text messaging, is borne out of times ‘you want to be able to share not with everyone, but just with a specific group.’ However, unlike other free, online-based private messaging services like KakaoTalk and Viber, Instagram Direct messages need to start with a photo.


Instagram Direct has a dashboard that lets users easily see friends who are online and new messages through pop-up notifications. Users can only send their messages to people they follow. Systrom added ‘Real-time likes and chat bring this feature alive.’


When asked if Instagram Direct will soon have ephemeral or ‘disappearing’ photo messaging like Snapchat, Systrom said that ‘There’s definitely a space for ephemerality in general whether it’s text or photos or videos, but Instagram is focused on capturing the world’s moments.’ He added that part of Instagram’s appeal is for users to access and reread old messages.


Instagram plans someday to be bigger than Facebook, and adding the private messaging dimension is a step towards reaching that goal.



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