International market intelligence firm – Euromonitor – reports that nail polish was one of the fastest growing trends last 2011. Premier brands have been tapping into new technologies and innovations for this growing market, thus making nail color the “new lipstick” for women.
From matte to metallic lacquers, elaborate patterns and designs, glittery and 3-D motifs topped with non-polish material, women are more enthusiastic and creative with nail trends now more than ever. Thanks to relatively cheap services at nail salons, do-it-yourself products in the market, and nail tutorials in magazines and videos, everyone has access to perfect nails.
This season, why not upgrade your Euro-chic style? Try experimenting with the latest Autumn/Winter 2012 nail trends that emerged from the catwalks of leading European brands.
Dark doesn’t always mean black. This autumn season, deep and rich blues, reds, emerald greens, opaque purples, slate grays, and olives-as seen on Christian Dior’s collection- convey that dark and edgy vibe.
As if Midas touched everything, metallic gold is currently popular for A/W 2012. Yet gold wasn’t the only metallic shade in the spotlight; silver and bronze were also seen at Jean Paul Gaultier and Alexander McQueen’s runways.
Double Reverse French
Revive the classic French manicure with this new trend hot off the catwalk shows of Donna Karan and Thakoon.
For a more subtle look, pale and cooler tones also compliment the autumn season. Top French brand, Chanel, debuted its newest pale nail colour, “Frenzy,” during its A/W show.
As seen on the catwalks of Alice + Olivia, Cavalli, Temperley and Dolce & Gabbana, winter’s latest nail trend is glitzy and glamorous. This trend is ideal for all the upcoming Christmas parties, where women deserve no less than a “sparkling” entrance.
If you want an easier, DIY alternative to this trend, innovative British nail brand Ciate has come out with a manicure kit called the Sequin Mani. Found online and in all Selfridge stores in the UK, the kit includes sequin sprinkles and Ciate’s own glue, for maximum hold.
Probably one of the hottest trends for A/W is nail art. Vivienne Westwood, Kate Spade, and Meadham Kirchhoff were a few of the names that showcased nail art in their collections. From polka dots to floral prints, candy swirls to metal embellishments (as seen from French designer Thierry Mugler’s, collection), nail art is composed of virtually any design and technique. Most nail art can be done at home, with some patience and practice.
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