FFE Magazine

Nora Aunor statue kicks off Philippine film Tourism

12may nora paoay



For the first time in her life Nora Aunor has been honoured with a sculpture by a community in the Philippines — a gift that shows just how much the people value Nora as a living gem.


But more than just serving as testament of Nora’s prowess as an actor, the statue is also a great way to kick off the long and very colourful film industry the Philippines has.


Dubbed ‘Elsa Statue’ by the media, the fibre glass sculpture by Gerry Leonardo sits at the sand dunes of Barangay Suba in Paoay, Ilocos Norte. Municipal officials hope that the statue will draw many pilgrims to the spot where Ishmael Bernal’s critically-acclaimed film ‘Himala’ was shot in the 1980s.


12may nora paoay 3

Paoay Sand Dunes


However, Ilocos Norte Governor Imee Marcos revealed that Nora’s statue is just the first in the province’s plan to mark various film locations shot in Ilocos Norte in a bid to boost tourism. Nora Aunor’s statue will serve as a starting point of a ‘cinematic trail’ that will also feature the other beautiful landscapes of the province.


Marcos said ‘We hope to continue to trace the history of Ilocos Norte in cinema. But we have to take it slowly. We will focus on the most important [places where iconic films were shot].’


Some of the films and places that will appear in the cinematic trail include:


  • Paoay, Burgos and Pagudpud where popular Thai actor Mario Maurer filmed ‘Suddenly It’s Magic’ and where Metro Manila Film Fest blockbuster ‘Si Agimat, Si Enteng at Si Ako’ was shot
  • La Paz sand dunes of Laoag City celebrating the Hollywood movies ‘Born on the Fourth of July’ and ‘Mad Max’
Nora Aunor viewing the Elsa Statue

Nora Aunor viewing the Elsa Statue


Aside from the statue, Paoay also named Nora Aunor their ‘adopted daughter’ for the recognition she and her film brought to the community.








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