FFE Magazine

Why is Norway giving UK 16 tonnes of Fish?

10may norway fish chips

Norway is commemorating its National Day (Constitution Day) on 17 May, and in the spirit of the celebration Norwegians are giving 16 tonnes of cod to British fish and chip shops so revellers can enjoy snacking on fish and chips for only 99p.

 

The free 16 tonnes of cod is expected to generate 50,000 portions of fish and chips. Shops are only allowed to give up to four subsidised servings per customer. The Norwegian Seafood Council, which spearheads the plan, expects ‘long queues in front of the shops’ on 17 May because of the historic 99p price for the snack.

 

The scheme will see round 99 ‘fish and chippers’ in the UK benefitting from the giveaway in exchange for decorating their shop with Norway’s flags. Lars Fredrik Martinussen from the council said that aside from commemorating Norway’s National Day, the scheme will help ‘[promote] sustainable Norwegian cod in the same breath.’

 

‘I think it will generate quite a lot of attention in the UK.’

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