Philippine HiStory Today: How Jollibee came to Be
The Caktiong family’s story is a classic tale of rags to riches. Escaping from poverty, they came to the Philippines to seek their fortunes. With honest-to-goodness work ethics and business acumen, they built a business from scratch and created a global Filipino icon. Today, Jollibee also owns Chowking, Greenwich, Delifrance, Mang Inasal and Red Ribbon which hold a huge share in the fast food industry in the country.
Jollibee is now the Philippines’ largest fast food restaurant with 750 stores worldwide. It has 26 branches in America, 32 in Vietnam, 11 in Brunei, 7 in Jeddah and 1 each in Qatar, Hong Kong and Kuwait.
As of 2011, Jollibee’s net income is a staggering Php3.25 billion, its total assets is Php38.9 billion and employs 14,635 people. With such great success, the company with humble beginnings doesn’t fail to give back. Among its many community programmes are SEEDS which provides scholarships for deserving students and the Jollibee Foundation which conducts feeding projects and farmer entrepreneurship opportunities. Jollibee truly lives up to its mission of serving great food and bringing joy to everyone.
The global brand
Jollibee is not just that place we know we can always rely on for warm, familiar food (and maybe free WIFI!). Jollibee represents home. This is why many second generation Filipinos born abroad feel like they have made a connection to their parent’s homeland once they chow down a Yum! Burger. For Filipinos, Jollibee is the beacon of light in a foreign land, and international names are even drawn to its light.
American chef and food guru Anthony Bourdain takes a bite out of Jollibee’s Aloha Burger, Little Big Bite and Halo-halo and likes them!
Ask a Filipino kid what he would want for his or her birthday and he or she might wish for a Jollibee birthday party. Ask an OFW where in America or Middle East would he or she surely feel at home and they might bring you to the nearest Jollibee restaurant. Ask the average Filipino on the street what he or she might want to eat and they might pucker their lips to point at the Jollibee around the corner.
This is what Jollibee is to us Filipinos and some loyalists from around the world. Every Filipino has had a Jollibee moment, what’s yours? Mine is a cozy morning with my grandkids and beautiful wife of 30 years. When was the last time you craved or ate in Jollibee? I am interested to know what your favourite is on the menu! Share your Jollibee moment by leaving a comment below!
Now I can enjoy my Jolly Hotdog! See you next time in another chapter of our delicious history!
(This is not a paid advertisement. FFE is just paying tribute to a Filipino icon)