PNoy challenges artists to move with the times in OPM Summit
To solve the declining music industry in the Philippines, President Aquino said more dialogues are needed with today’s consumers.
The president was the keynote speaker in yesterday’s first ever meeting of Original Pilipino Music (OPM) stakeholders, including artists, composers, record labels, music festival organisers and music industry employees, called the 2014 Pinoy Music Summit.
With the theme of ‘Basta Pinoy, Push Mo ‘Yan!,’ President Aquino addressed the issues the industry is facing today, notably the widespread trading of pirated media which has led to a drastic fall in sales from Php2.7b in 1999 to Php699m in 2010.
‘Dahil sa teknolohiya at takbo ng mundo, maging ang mga ibang bansa, nakakaranas din ng pagbaba sa sales ng kanilang music industry,’ he said. He also added the steps government has already done to help the industry combat piracy:
‘Mula 2011 hanggang 2013, [ang Optical Media Board (OMB)] ay nakakumpiska na ng mahigit siyam na milyon at isandaang libong pirasong pirated optical media products, na tinatayang nagkakahalaga ng mahigit tatlong bilyong piso.
‘Sa pakikipagtulungan din po ng OMB sa Philippine National Police at Bureau of Customs, umabot na sa 2,705 na establisimyento na nagtitinda ng piniratang produkto ang nainspeksyon at nagkaroon ng clearing operations.’
Aquino also directly asked stakeholders how the government could help the arts and music industry, leading by example a challenge the president has issued to music stakeholders: have more dialogue with consumers.
The president said that the OPM industry must evolve with the times: ‘Iyong mga nag-e-experience ng growth ngayon ay ‘yong mga nakinig kung ano ba ang hinahanap ng merkado nila — hindi pinahirapan, hindi pinadamot ang produkto nila na gustong ibenta naman.’
He said that consumers today are more interested to buy music per track and not per album, adding that consumers are ready to support the industry this way. However, more dialogue is needed for both sides to understand what the other needs.
‘Paano nga ba natin mapadaling maibenta sa kanila ‘yong gusto naman nilang bilhin at magkasundo ano ba ang gusto nilang mabili at maibigay natin sa kanila?’
The president also thanked those who organised and everyone who took part in the summit because the initiative would usher in a positive change in the industry: ‘basta’t nagkakaisa ang ating mga tinig, sa halip na nagsasapawan; basta’t ang lahat ay nagtutulungan, imbes na nagpapaligsahan lang at nag-uunahan.’