FFE Magazine

Starbucks presents wireless charger

13jun starbucks wireless charger


Charging with cables will soon be a thing of the past in Starbucks outlets in the EU as it plans to start trials of wireless charging mats.




Starbucks said that the technology is called Duracell Powermat and that they will be placed on counters and tables for the coffee chain’s clients to use. Clients simply place their compatible devices on the ‘powermat spots’ to recharge them.




The powermats are already rolled out in many Starbucks stores in America. Pilot programmes for EU and Asia will start within a year.




Duracell Powermat is the product of Procter & Gamble Co’s Duracell brand and Powermat Technologies. Powermat plans to introduce the technology to more phones, either as a built-in or add-on feature.




Powermat Chief Executive Officer Ran Poliakine said ‘The two-pronged power-plug dates back to the era of the horse drawn carriage, so that today’s announcement marks the first meaningful upgrade to the way we access power in well over a century.’




The technology is seen as a way for Starbucks to entice and retain customers longer in their stores. Powermat is also relying on the endorsement from Starbucks to make the technology become an industry standard, like Wi-Fi.




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