Sweden to finally have KFC this 2014
by FFE EU News Staff
Swedish franchise group Nordic Service Partners (NSP) has just signed a deal with KFC owner Yum! Brands to open a franchise in Sweden. Stockholm will be home to the country’s first KFC store set to open this year.
NSP CEO Morgan Jallinder said the exact location is yet to be set. But he said that NSP aims to open five to six new KFC stores in the country every year and added that they might consider expanding to the rest of Scandinavia.
The contract signing marks the second time the American fast food restaurant is entering the Swedish market. The first KFC was opened in 1981 in Sveavägen, Stockholm, but it was closed because ‘it failed to live up to KFC’s high standards’ said NSP.
NSP added that KFC is coming back to Sweden because trends show Swedes are eating more chicken now than in the 1980s: ‘Chicken is the second most popular food that people eat at home in Sweden behind spaghetti and meat sauce.’
Jallinder added that they plan to use fresh chickens from Sweden to meet the growing demand in restaurants specialising in chickens.
Denmark is the only country in Scandinavia that has its own KFC stores. This forces chicken lovers and fans of the global chain living in countries like Norway and Sweden to travel to Copenhagen to sink their teeth into KFC’s unique original chicken recipe.